The Discovery Process in UX/IU is a key step for those seeking to innovate and create meaningful experiences for their users. This is an initial stage of design that focuses on understanding deeply who the users are, their needs and how we can meet these expectations in the most efficient way possible. Why should your company worry about Discovery? Because that's when opportunities and problems are identified that you might not even know existed. It is the stage of raising hypotheses, talking to real users and observing the environment in which they interact with their product or service. By performing a Discovery well done, your company can save time and resources out front, avoiding rework or product launches that do not meet the need of the market. That makes Discovery an excellent investment. You want your products to be well accepted and your company to stand out in the market, right? So it is essential to invest time in Discovery's phase to ensure that the solutions created offer real value to its users. In addition, Discovery is not limited to design alone. It goes beyond, influencing business and marketing strategies, integrating in a cohesive way the user experience with corporate goals.
