Have you ever gotten frustrated with a self-service box that just doesn't work? Or maybe trying to use an app that should expedite your life, but it gets even more complicated? If so, you're not alone. Many companies today are falling into the trap of investing heavily in technology, forgetting the basics: ** the analysis of requirements and business. * * The scenario is common: supermarkets full of boxes with no attendants that more disturb than they help, apps that promise to end queues but only cause more confusion. The issue is not the technology itself, but how it is being implemented. Companies are so focused on looking innovative that they forget the main purpose: ** Solve real customer problems. * * The root of the problem is the lack of a deep analysis of business needs and users before implementing new solutions. It's like building a foundationless house - it might look pretty on the outside, but it won't be long before it collapses. Companies need to understand that technology is not an end in itself, but a tool to improve processes and experiences. To avoid this error, it is essential to invest time and resources in the planning phase. This means listening to customers, analyzing bottlenecks** in current processes and **testing exhaustively** solutions before implementing them on a large scale. It is also crucial to properly train employees and educate customers on how to use new technologies. The good news is it's not too late to correct course. Companies that can balance technological innovation with a sound business analysis will be ahead of competition. After all, the real differential is not to have the most advanced technology, but to offer the best customer experience. Remember, technology must be an ally, not a complicator. By focusing on the real needs of your business and your customers, you ensure that every investment in innovation will bring positive and tangible results. It's time to get back to basics to actually move on.
